Professional Ethics Among Media Professionals
Assertion (A): Media professionals do not identify and censure fellow professionals who violate professional standards. Reason (R): Because
Role of Empathy in Modernization of Traditional Societies
Assertion (A): Empathy is an important factor in modernisation of traditional societies. Reason (R): Since modernisation is westernisation,
Understanding Media Professionals’ Control Over Work
Assertion (A): Media professionals do not have much control over their work. Reason (R): As they are restricted
The term ‘VALS’ is related to
The term ‘VALS’ is related to (A) Public relations (B) Advertising (C) Event management (D) Teleconferencing Correct Ans:
The SMCR model of communication was devised by
The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver
The theory of brand image was propounded by
The theory of brand image was propounded by (A) Samuel Black (B) Philip Kotler (C) Don Milner (D)
The code of ethics for Public Relations was adopted at
The code of ethics for Public Relations was adopted at an international conference (1965) held at (A) Athens
The Printing Method Based on Water and Oil Separation
The principle that water and oil do not mix is the basis for the printing method of (A)