Film and visual communication
April 30, 2026
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The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C)
Impact impression is the degree of consumer reaction to: (A) a product (B) a service (C) an advertisement
The unquantifiable information about media is labelled as: (A) soft data (B) spot data (C) qualitative data (D)
Advertising aimed at consumer promotions where a specific offer is made is known as: (A) scheme advertising (B)
Length of communication is a barrier to: (A) reception (B) understanding (C) acceptance (D) transmission Correct Ans: (D)
The factual information in mass media is often referred to as: (A) news information (B) relational information (C)