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The single – sheet advertisements printed on one-side are known as (A) Brochures (B) Fliers (C) Leaflets (D)
In the two-way symmetric model of public relations, the model of communication used is (A) Person-to-person (B) group-to-group
The Likert scale is used to find out _______ of items selected (A) The argumentative structure (B) The
A universal generalisation is the main feature of explanation. (A) Purposive (B) Accidental (C) Inductive (D) Deductive Correct
F. R. Leavis stressed on of media text. (A) Practical criticism (B) Inter-relatedness (C) Transience (D) Commercial elements
The middle range theory of communication was advocated by (A) John Fiske (B) Robert Merton (C) Karl Marx