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In the market model of media management, the audience is considered as made up of (A) Representatives (B)
Which medium is traditionally known as poor cousin of television and print media? (A) Out-door media (B) Transit
The eye-movement that flows in the shape of letter ‘s’ is (A) Gaze motion (B) Proportion (C) Balance
The ownership of a newspaper press is administered by the general law of (A) labour (B) Finance (C)
A single value that represents a typical score in a distribution is known as (A) Limited value (B)
An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development-oriented programmes do not