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Assertion (A): The global news supply has become multiagency oriented for variety and verification. Reason (R): The increasing
Assertion (A): The Western news agencies like Reuters have shifted their focus to specialized areas of news collection.
Assertion (A): Of late, the third sector in India has been making an effective use of media, including
Assertion (A): Visual narratives have made the media communication primitive and tribal. Reason (R): New media technology has
Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B)