All India Radio Centers of Mumbai. Pune and Nagpur launched Advertisement Broadcasting Services in the year ?

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Q. All India Radio Centers of Mumbai. Pune and Nagpur launched Advertisement Broadcasting Services in the year ? (June 2023, UGC NET)

1. 1968

2. 1967

3. 1985

4. 1994

Correct Ans: (2)

Explanation: All India Radio (AIR) centers in Mumbai, Pune, and Nagpur launched Advertisement Broadcasting Services in the year 1967. This initiative marked a significant development in the broadcasting landscape of India, as it introduced the airing of advertisements on radio platforms operated by AIR. This move allowed AIR to generate revenue through advertising and diversify its funding sources, contributing to the sustainability of its operations and programming. Therefore, the year 1967 holds historical significance for the introduction of Advertisement Broadcasting Services by AIR centers in Mumbai, Pune, and Nagpur.

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