UGC-NET- June 2011- Paper II- Mass Communication

The  circulation  of  the   newspapers and periodicals are calculated by  the A.B.C. on the basis of

Which of the following does not form a part of Development Communication ?

The two member sub-committee set up by the Press Council of India to examine paid news scandal, comprised

Skype, the  software  application which allows users to make free voice and video calls and chats over the internet has been acquired by

Section A and B refer to the categories of profiling of

Which of the following terms is not related to online media ?

Which of the following terms is not related to printing process ?

In Electronic Media, ‘Dolly’ stands for

Which of the following is a primary colour ?

“Comment is free; facts are sacred”. Who made this statement ?

The term ‘Vividh Bharati’ is related to

Which of the following is related to Mac Bride Report ?

Ear panels are

Nickwick was a Pulitzer Award winning photographer. This photograph was connected with

Mudra Communication Ltd is

In Radio, the term FM stands for

Which of the following is a mismatch ?

Assertion (A) : In India, the multimedia production is of bad quality.

Reason (R)     :   Because, the technical personnel working for multimedia production are not professionally trained.

Assertion (A) : Out of sight, out of mind. Out of media, out of mind

Reason (R)     : Without media, no one knows your worth.

Assertion (A) : A good writing should be both informative and interesting.

Reason (R)  :  Both   information and interest keep the reader glued to the write-up

Assertion (A) : The ethics of journalism are eroding at a fast pace.

Reason (R) : It is because of the market forces and revenue driven policies.

Assertion (A) : Indian media is not giving adequate coverage to social concerns, environment, human rights, gender equality etc.

Reason (R)     :  Media persons are not sensitive to these issues.

Assertion (A) : Many of our social researchers are dubbed as data exporters.

Reason (R) : We lay too much emphasis on  quantitative aspect and neglect the qualitative aspect of research.

Assertion (A) : Democracy cannot survive without a free press.

Reason (R)     :    Freedom of press gives voice to the voice-less.

Assertion (A) : Face-to-Face communication is better than mass communication.

Reason (R) : Because face emits vibrations and leads to a heart- to-heart communication.

Assertion (A) : Television can be the best effective media of communication for rural development.

Reason (R)     :  As it provides the visual content too.

Identify the correct logical order of the elements in a research project

Identify the correct sequence of recording format chronologically as they evolved

Identify the correct sequence of media as they became popular, arranged in chronological order

Select the correct order of cinematic processes

Besides many other things, newspaper publish news, editorials, articles and letters to editor. Search the correct sequence starting from maximum to minimum number of these

In the history of evolution of radio communication in India, the correct sequence is

Identify the correct sequence of the Dada Shahele Phalke recipients in chronological order starting with the latest

Search for the correct sequence on the following media appeared on the global scene

Select the correct sequence of establishment of following news agencies in India

Identify the correct sequence of the following Newspapers in order of their launching year

Search the correct chronological sequence of India’s colour feature films

Read the passage below, and answer the questions that follow based on your understanding of the passage : The following are the areas where mass media researchers might encounter ethical dilemmas : (i) Voluntary participation and informed consent; (ii) concealment and deception; and (iii) protection of privacy. All of these general ethical concerns apply to advertising research also. In addition, there are some ethical concerns that are unique to this area. Two of the most controversial are research about advertising to children and ‘push-polling’. A tremendous amount of advertising is directed towards children. Not surprisingly, much advertising research is conducted with children. Is it ethical to conduct research that uncovers new ways of making advertising effective with this group ? Many social critics argue that children are a vulnerable audience and should be shielded from all forms of advertising. These same people would argue that research that helps advertisers further manipulate this group is not ethical. In 1999, a group of psychologists called on the American Psychological association to restrict the use of psychological research designed to help sell toys, snacks, video games and other products to bids.

The second area, “push-polling”, often crops up in political campaigns. At its worst, push-polling involves a bogus public opinion poll put into the field by candidate A in an attempt to spread dirt about candidate B. The push poll would contain negative and often incorrect information about candidate B designed to push the voters away from supporting him or her. Most researchers would condemn this form of polling as unethical. The line becomes less clear, however, in other situations. When constructing an ad campaign for a candidate, it is often helpful to know what negatives about the opponent should be stressed. Some legitimate polling might include information that might have negative connotations, (e.g. “Are you aware that candidate B has been twice divorced ?”). The appropriate amount of negative items to include can be a difficult ethical problem.

Q46. One of the controversial research about advertising on children is 

A group of psychologists told the American Psychological Association to

The critics do not approve research on children to find out the impact is because they

‘Push Polling’ involves

One dilemma that researchers face while designing a research project for children is