The television gross rating points are determined by the formula of:
(A) Cover x Cost
(B) Cost x Frequency
(C) Cover x Frequency
(D) Frequency x cost
Correct Ans: (C)
Explanation:
Television Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. The formula to calculate GRPs is Cover x Frequency.
- Cover refers to the percentage of the target audience exposed to a particular advertisement or program.
- Frequency refers to the number of times an individual within the target audience is exposed to the advertisement or program.
By multiplying Cover and Frequency, advertisers and broadcasters calculate GRPs to estimate the total exposures an ad or program received across the target audience. A higher GRP indicates a greater level of exposure.
GRPs serve as a critical metric for assessing the reach and impact of television advertising campaigns. They help advertisers decide how to allocate their budgets for maximum effectiveness.
