Q. The basic theories of propaganda are? (June 2023 UGC NET)
(A) Theory of perception
(B) Theory of intention
(C) Theory of Persuasion
(D) Theory of dependency
(E) Theory of adjustment
Choose the correct answer from the options given below:
1. A, B and C only
2. B, C and D only
3. C, D and E only
4. A, C and E only
Correct Ans: (1)
Explanation: Theory of perception: This theory emphasizes how propaganda works by shaping and influencing individuals’ perceptions of reality. Propaganda often employs techniques such as framing, selective presentation of information, and the use of symbols or imagery to manipulate how people perceive events, issues, or individuals. By controlling the narrative and framing the discourse in a particular way, propagandists seek to mold public opinion and attitudes according to their agenda or objectives.
(B) Theory of intention: This theory focuses on the intentions behind propaganda efforts. Propaganda is often designed and disseminated with specific goals or objectives in mind, such as shaping public opinion, mobilizing support for a cause or ideology, or influencing behavior. Understanding the underlying intentions behind propaganda campaigns is essential for analyzing their effectiveness and assessing their impact on individuals and society.
(C) Theory of persuasion: The theory of persuasion explores the techniques and strategies employed in propaganda to persuade or influence individuals’ beliefs, attitudes, and behaviors. Propagandists utilize various persuasive tactics, such as appeals to emotion, authority, social norms, or fear, to sway public opinion and garner support for their cause. By appealing to human psychology and leveraging persuasive communication techniques, propaganda seeks to shape attitudes and behaviors in line with its objectives.
These three theories collectively provide insights into the fundamental principles and mechanisms underlying propaganda efforts. By understanding how propaganda operates in terms of perception, intention, and persuasion, individuals can critically analyze and evaluate the messages and tactics employed in propaganda campaigns, thereby mitigating their potential influence and fostering informed decision-making.
