In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D) Explanation:In semiotics, smoke serves as a classic example of indexical communication. This type of communication relies on signs that have a direct, causal, or physical connection with what they signify. Charles Sanders Peirce, a […]
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A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned copy (D) key frame Correct Ans: (D) Explanation: In the world of advertising, a key frame refers to a single visual or image that captures the core message of a commercial. It acts like
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The presentational media produce of Communication Correct Ans: (A) Explanation: Presentational media play a unique role in communication by creating acts that represent meaning rather than merely transmitting data or causing interference. These acts are intentional performances—such as speeches, plays, visual art, or even public gestures—that communicate specific messages in symbolic or expressive ways. Unlike
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Active video is Correct Ans: (D) Explanation:Active video refers to the picture information that appears on a screen during a broadcast. It is the part of the video signal that displays visible content. Simply put, it’s what the audience actually sees when watching TV or video. In technical terms, a video signal includes both active
In camera, depth of field is independent of(A) focal length of the lens(B) aperture(C) camera position(D) shutter speedCorrect Ans: (D) In photography, depth of field refers to the range of distance within a photo that appears sharp and in focus. Several factors directly impact this, such as the aperture size, focal length of the lens,
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When a photograph is edited to adjust the colour balance, it is called(A) Colour separation(B) Colour gradation(C) Colour constancy(D) Colour correctionCorrect Ans: (D) In photography, colour correction refers to the process of adjusting the colour balance of an image. This process ensures that the colours in a photograph appear natural, accurate, and consistent with how
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Fiske and Hartley have identified the concept of (A) Community radio (B) Bardic television (C) Delinquent media (D) Juvenile media Correct Ans: (B) Explanation: John Fiske and John Hartley introduced the concept of bardic television, comparing television to the role of ancient bards. In early societies, bards were storytellers who preserved cultural values, history, and
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Assertion (A): The post-modernist approach has affected both visual and textual communication in recent times. Reason (R): Because the architecture of media contents is technology driven. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
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