Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i) […]
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The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non – selective readings (D) incompatible readings Correct Ans: (B) Explanation: The dominant code conveys society’s preferred readings by embedding mainstream values, beliefs, and ideologies into media texts. British cultural theorist Stuart Hall introduced this idea in his encoding/decoding model, which
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Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv)
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The different readings of the audience derived from different sub-cultural experiences are called: Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social,
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In the ‘circuit of culture’, Stuart Hall identified five component elements. Four of these component elements are: Production, Consumption, Regulations and Signification. What is the fifth component? Correct Ans: (D) Explanation:Stuart Hall’s circuit of culture offers a powerful tool to analyze how media and meaning work in society. He identified five components that interact with
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Stuart Hall asserted that the media created (A) ‘Virtual imagery’ (B) ‘Societal contact’ (C) ‘Preferred readings’ (D) ‘Perception fluctuation’ Correct Ans: (C) Explanation: Stuart Hall asserted that media creates preferred readings, shaping how audiences interpret messages. His Encoding/Decoding Model explains how media producers embed specific meanings into content, expecting audiences to interpret them in a
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Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of
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Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
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