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Louis Wirth and Talcott Parsons see mass communication as tool

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control (D) political control Correct Ans: (B) social control, mass communication, Louis Wirth, Talcott Parsons, sociology, media theory, media influence, communication studies, functionalism, media and society

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The process school of communication leans heavily on

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences Correct Ans: (D) Explanation: The process school of communication focuses on how messages move between senders and receivers. It emphasizes cause-and-effect relationships in communication. This approach studies how people encode, transmit, and decode messages in different contexts.

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