Social Research

Understanding Key Research Methods in Social Sciences

 Match List-I with List-II: List โ€“ I (Terms) List โ€“ II (Description) (a) Sociometry research 1. Conduct research and collect data in slips (b) Action research 2. Measure physical distance to measure and map the social distance. (c) Grounded Theory 3. Conduct process research while a project to solve a problem is on. (d) Memoiring […]

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Shift from Quantitative to Qualitative Research

Assertion (A): After the failure of quantitative research methods to investigate the social problems, the communication scholars are now turning to qualitative methods such as โ€˜participant observationโ€™. Reason (R): The methods are not responsible for failure; it is the shallow knowledge of the scholars that is responsible for the dismal performance of communication research. Correct

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