Assertion (A): Radio has emerged as a medium for the youth in Reason (R): Radio receiver set is an inexpensive equipment. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is not true (D) (A) […]
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Convergent media buying is related to: (A) Television (B) Internet (C) Radio (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of
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In mass media space selling means: (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space
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According to the British Institute of Public Relations, the fourth stage in any public relations campaign is of: (A) media selection (B) exploration (C) evaluation (D) Publication Correct Ans: (A) Explanation: The fourth stage in any Public Relations campaign, according to the British Institute of Public Relations, is media selection. This stage involves identifying the
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Expression of Public opinion in mass media is generally referred to as (A) mass effect (B) mass culture (C) Vox Populi (D) massing opinions Correct Ans: (C) Explanation:Mass media expresses public opinion through Vox Populi, meaning “voice of the people” in Latin. Newspapers, television, radio, and social media convey the collective views and sentiments of
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Assertion (A): The cross-media ownership in India is a reality. Reason (R): Many large newspaper houses have diversified into other media like television, film, radio and Internet. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is
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Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn’t have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.
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Soap operas have been enchanting audiences for decades with their dramatic twists and complex relationships. Dive into the world of daytime drama and see what makes these shows so addictive.
SOAP OPERAS: THE MELODRAMATIC MAGIC OF DAYTIME Read More »
