The first committee on National Communication Policy in India was headed by (A) R.R. Diwakar (B) Ram Vilas Paswan (C) Balaram Jhakhad (D) Jyothi Basu Correct Ans: (B) Explanation: The first committee on National Communication Policy in India was chaired by Ram Vilas Paswan. This committee played a crucial role in shaping India’s communication framework, […]
First committee on National Communication Policy was headed by Read More »
Assertion (A): There is a decline in the popularity of the old media as new media penetrates the society. Reason (R): Because the ownership of new media is not centered on one person or one organization. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
Decline of Old Media Amidst New Media Growth Read More »
Assertion (A): Radio is making a comeback as people listen to radio more these days. Reason (R): Only those who drive cars listen to radio. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is
The Resurgence of Radio in the Digital Age Read More »
Separation of a programme signal from the carrier wave is (A) Modulation (B) Demodulation (C) Co-modulation (D) Clear modulation Correct Ans: (B) Explanation: Demodulation refers to the process of extracting the original program signal from a carrier wave. This step is crucial in communication systems because signals travel long distances as modulated waves. Without demodulation,
Separation of a programme signal from the carrier wave is Read More »
Assertion (A): Inter-personal communication has more credibility than mediated communication in extension. Reason (R): Farmers do not have access to media and media contents are highly deceptive in nature. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A)
Credibility of Interpersonal vs. Mediated Communication Read More »
The advertising medium that has the advantage of high selectivity, immediacy and low cost is (A) Newspaper (B) Direct Mail (C) Radio (D) Online Correct Ans: (D) Explanation: Online advertising stands out due to its high selectivity, immediacy, and cost-effectiveness. Unlike traditional media, digital platforms allow advertisers to target specific audiences based on demographics, interests,
The advertising medium that has the advantage of high selectivity Read More »
The medium that has the widest reach in India is: (A) Print (B) Radio (C) Television (D) Internet Correct Ans: (B) Explanation: Radio holds the widest reach in India, surpassing other media like print, television, and the internet. Its accessibility, affordability, and ability to reach remote areas make it a dominant communication tool. One of
The medium that has the widest reach in India is: Read More »
Varghese Committee (1977 – 78) was formed to give recommendations on: (A) Radio and TV popularity (B) Media Autonomy (C) TV popularity (D) Newsprint supply Correct Ans: (A) Explanation: The Varghese Committee, established in 1977-78, focused on studying and providing recommendations related to the popularity of radio and television. During this period, electronic media, especially
Varghese Committee (1977 – 78) was formed to give Read More »
