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“Revolution of the empowerment of the media consumer” is by

Leave a Comment / MCQ (Question-Answer), Sept 2013 (III), Theories and Models, UGC-NET (Paper III) /

“Revolution of the empowerment of the media consumer” is argued by (A) Denis Mcquail (B) Julious Reuters (C) Benjamin Benett (D) Richard Rosenberg Correct Ans: (B) Explanation: Julious Reuters argued for the “Revolution of the empowerment of the media consumer.” He believed that media audiences no longer remain passive receivers of information. Instead, they now […]

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The term ‘broadcasting’ was borrowed from

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The term ‘broadcasting’ was borrowed from (A) Radio (B) Television (C) Agriculture (D) Banking Correct Ans: (C) Explanation: The term broadcasting originally belonged to agriculture. Farmers used it to describe the scattering of seeds over a large area. Over time, the media industry borrowed this term. They used it to explain how radio and television

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Time angle is important in

Leave a Comment / Journalism, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Time angle is important in (A) Magazine copy (B) Feature stories (C) non-news copy (D) Broadcast copy  Correct Ans: (D) Explanation: The time angle is essential in broadcast copy because it ensures that news remains timely, relevant, and impactful. Since television and radio focus on immediate information delivery, journalists must prioritize current and breaking news.

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method of heavy media usage for a given period of time Is

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

The method of heavy media usage for a given period of time for advertising is known as (A) Survey method (B) Experimental method (C) Wave method (D) Exploratory method Correct Ans: (C) Explanation: The wave method involves heavy media usage within a short time frame to promote a product or campaign. Advertisers use this strategy

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Narrowcasting has a

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Narrowcasting has a (A) Mass audience (B) Massive audience (C) Specific audience (D) Non-geographical audience Correct Ans: (C) Explanation: Narrowcasting focuses on delivering content to a specific audience rather than broadcasting to the general public. Unlike mass communication, which aims to reach a broad audience, narrowcasting targets select groups based on their interests, demographics, or

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Media Pioneers and Their Fields of Contribution

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper III) /

Match List – I with List – II: List – I (Personality) List – II (Association) (a) Edward R. Murrow 1. Advertising (b) Philo Farnsworth 2. Radio (c) John Hooper 3. Public Relations (d) P.T. Barnum 4. Television Codes: (a) (b) (c) (d) (A) 3 1 2 4 (B) 4 3 1 2 (C) 1

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Broadcasting is a/an ________ activity.

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Television, UGC-NET (Paper III) /

Broadcasting is a/an ________ activity. (A) Institutional (B) Non-political (C) Dependent (D) Individual Correct Ans: (A) Explanation: Broadcasting functions as an institutional activity because structured organizations control content production and distribution. Since television, radio, and digital platforms require systematic management, institutions play a key role in regulating, financing, and producing media content. Media institutions, such

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Non-parametric tests measure variables at

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

Non-parametric tests measure variables at (A) Ratio level (B) Interval level (C) Nominal level (D) Non-conditional level Correct Ans: (C) Explanation: Non-parametric tests measure variables at the nominal level, meaning they analyze categorical data rather than numerical values. Since these tests do not assume a specific distribution, researchers use them when data lacks normality or

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