Understanding Heath’s Cyclical Model of Activism in PR

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Find out the correct sequence of the five stages of Heath’s Cyclical model of activism in PR:  (A) Strain, Mobilisation, Confrontation, Negotiation, Resolution. (B) Mobilisation, Confrontation, Negotiation, Resolution, Strain. (C) Resolution, Confrontation, Mobilisation, Negotiation, Strain. (D) Confrontation, Strain, Mobilisation, Negotiation, Resolution. Correct Ans: (A) Explanation:Heath’s cyclical model of activism explains how conflicts between organizations and […]

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