Puffery normally contains a statement of (A) Facts (B) Opinion (C) Neutrality (D) Contrasts Correct Ans: (B) Explanation: Puffery in advertising refers to exaggerated claims that express opinions rather than facts. Since these statements do not require proof, they serve as a marketing technique to attract consumers. Advertisers use puffery to create excitement and persuade […]
Puffery normally contains a statement of Read More »
When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called (A) An Attitude test (B) A Starch test (C) A Bruzzone test (D) A Persuasion test Correct Ans: (C) Explanation: The Bruzzone test is a method used in advertising to evaluate TV commercials.
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Assertion (A): The Press Council of India must be converted into a media council is a matter of opinion. Reason (R): Since the reach and access of electronic media have increased tremendously, there are issues to be considered involving all of them. (A) Both (A) and (R) are true. (B) Both (A) and (R) are
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A writing is not libellous, if it is a fair comment on a matter of: (A) media interest (B) editor’s interest (C) public interest (D) corporate interest Correct Ans: (C) Explanation:A writing does not become libellous if it is a fair comment on a matter of public interest. The “fair comment” defense allows individuals to
A writing is not libellous, if it is a fair comment on a matter of: Read More »
