newspaper advertising

Advertisement Dominance in Newspapers

Assertion (A): Big newspapers of the country contain more advertisements than news and views. Reason (R): The union government has ideas of re – introducing the price – page schedule to limit the wastage of precious newspaper space  (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is […]

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Placing two versions of an advertisement in the same issue is

Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as (A) Play back audit (B) Intention scale (C) Post-test (D) split-run test Correct Ans: (D) Explanation: Advertisers actively use the split-run test to compare two versions of an advertisement in the same issue of a newspaper or

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