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news writing

Who developed the method of ‘Reading Ease Score’ as related to news agency copy?

Leave a Comment / Dec 2015 (III), Journalism, UGC-NET (Paper III) /

Who developed the method of ‘Reading Ease Score’ as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C) C D Mac Dougall (D) Rudolf Flesch Correct Ans: (D) Explanation: Rudolf Flesch developed the Reading Ease Score, a groundbreaking method that changed how writers evaluate readability. He aimed to help journalists and news […]

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Delayed drop refers to: 

Leave a Comment / Journalism, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Delayed drop refers to:  Correct Ans: (A) Explanation:A delayed drop refers to a specific type of news intro that unfolds slowly. Instead of stating the main point in the first sentence, it eases readers into the story. Writers often use this style to create curiosity and build interest before revealing the core message. This technique

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In order to have credibility of a news item, reporters use sources.

Leave a Comment / Dec 2014 (III), Journalism, MCQ (Question-Answer), UGC-NET (Paper III) /

 In order to have credibility of a news item, reporters use sources. It is known as Correct Ans: (A) Explanation:To build trust with their readers, reporters consistently use attribution when presenting information. Attribution refers to the practice of identifying the source of a news item or fact. This process allows journalists to anchor their claims

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Two contradictory Viewpoints are written in an intro of a news report

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Print Media, UGC-NET (Paper III) /

If two contradictory view points are written in an intro of a news report, it is known as Correct Ans: (B) Explanation:Journalists often aim to grab the reader’s attention within the very first few lines of a news report. When a news story begins by presenting two opposing or contradictory viewpoints, writers use what’s known

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‘Ticket on the meat’ refers to

Leave a Comment / Dec 2014 (II), Journalism, MCQ (Question-Answer), UGC-NET (Paper II) /

‘Ticket on the meat’ refers to Correct Ans: (C) Explanation:In journalism, the phrase ticket on the meat refers to the headline. This metaphor compares a news story to a piece of meat and the headline to the label that sells it. Just like a ticket draws attention to the product, a headline grabs the reader’s

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Another name for filler copy is

Leave a Comment / Journalism, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Another name for filler copy is Correct Ans: (B) Explanation: In journalism, filler copy, also called time copy, refers to short, general-interest content that fills empty spaces in newspapers and magazines. Since publications need to maintain balanced layouts, editors use filler copy to ensure that every column appears complete. Why Filler Copy Matters: Common Types

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The broadcast style of writing demands the use of

Leave a Comment / Journalism, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The broadcast style of writing demands the use of (A) Golden words (B) Juicy words (C) Nickel Words (D) Iron words Correct Ans: (C) Explanation: Broadcast writing follows a unique style that ensures clarity, engagement, and accessibility. To achieve this, writers use nickel words—simple, concise, and easy-to-understand terms. This approach helps broadcasters deliver messages effectively

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