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Merton

Key Thinkers and Their Theoretical Contributions

Leave a Comment / Dec 2014 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match List – I with List – II:  List – I (Critic) List –II (Theoretical Area) (a) Robert Merton 1. Social Conflict (b) Herbert Spencer 2. Symbolic Interactionism (c) C. H. Cooley 3. Structural Functionalism (d) Ralph Dahrendorf 4. Laissez-faire in Evolutionary Perspective Codes: (a) (b) (c) (d) (A) 4 2 3 1 (B) 3 […]

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Mass media, according to, Lazarsfeld and Merton, reinforce

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D) Economic ideas Correct Ans: (C) Explanation: Lazarsfeld and Merton emphasized that mass media reinforce social norms rather than change them. They believed media strengthen existing attitudes by repeatedly exposing audiences to specific messages. As a result, people

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