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Media strategy

The key element of ‘minimax’ programming philosophy is

Leave a Comment / June 2014 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The key element of ‘minimax’ programming philosophy of electronic media is (A) relentless search for audience (B) relentless search for programmes (C) relentless search for funding (D) relentless search for multiple partnerships Correct Ans: (A) In electronic media, minimax programming plays a crucial role in shaping content strategies. At its core, this programming philosophy focuses […]

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Publishing or telecasting controversial advertisements is a

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless Act Correct Ans: (A) Explanation: Publishing or telecasting controversial advertisements is a PR tactic aimed at capturing public attention and sparking discussions. Brands and organizations use controversy to create buzz, making their message more memorable. Therefore, such

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The correct sequence in the communication process is

Leave a Comment / Communication, Dec 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The correct sequence in the communication process is (A) Selection, attention, perception, retention (B) Attention, selection, retention, perception (C) Selection, retention, perception, attention (D) Perception, attention, selection, retention Correct Ans: (D) Explanation: The communication process moves through four essential stages that ensure a message reaches and influences the audience. These stages follow a logical sequence:

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The process of controlling the flow of information is: 

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The process of controlling the flow of information is:  (A) Media event (B) Media strategy (C) Frequenting  (D) Gatekeeping Correct Ans: (D) Explanation: Gatekeeping is the process by which individuals or organizations control the flow of information. It involves decisions made at various levels of communication, often by media professionals, who decide which information is

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