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Media strategy

The publicity model of mass communication focuses on

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

 The publicity model of mass communication focuses on (A) negative opinions (B) ideation (C) attention (D) criticism Correct Ans: (C) Explanation:The publicity model of mass communication primarily focuses on gaining attention, rather than informing, persuading, or engaging in ethical communication. This model, rooted in public relations theory, emphasizes message visibility over accuracy or depth. In […]

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Organisations that move products from producers to consumers are

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C) suppliers (D) channels Correct Ans: (D) Explanation: In mass communication and marketing, the term “channels” refers to the people, media organizations, or platforms that help move products or messages from producers to consumers. These channels bridge the

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Zee TV had content partnership with ______.

Leave a Comment / Dec 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Zee TV had content partnership with ______. (A) NHK (B) Sahara (C) Media pro (D) Media Lab Correct Ans: (C) Explanation: In the fast-growing Indian television market, Zee TV made a significant move by entering a content and distribution partnership with Media Pro. This alliance aimed to strengthen how Zee content reached viewers while maximizing

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The audience’s evaluation of alternative creative strategies is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option matrix (D) Concurrent test Correct Ans: (A) Explanation: Concept testing helps determine the most effective creative strategy by evaluating various alternatives. It is a vital step in the media and marketing industries. By involving the target audience

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In a market-oriented media environment, audiences are

Leave a Comment / Dec 2015 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct Ans: (B) Explanation: In a market-oriented media environment, audiences are seen as consumers. This view shapes how media organizations plan their content and advertising strategies. Media companies prioritize attracting and retaining consumers by offering content that meets

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 The Eurocom Group has its headquarters in: 

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

 The Eurocom Group has its headquarters in:  (A) Vienna (B) Paris (C) Bonn (D) Geneva Correct Ans: (B) Explanation:The Eurocom Group, a prominent international network of independent public relations and marketing communication agencies, operates its headquarters in Paris. This strategic location places the organization at the heart of European business and media activity. Paris is

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Public Relations was developed as a unique practice first in: 

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Public Relations was developed as a unique practice first in:  (A) Great Britain (B) Germany (C) France (D) The United States Correct Ans: (D) Explanation:Public Relations, as a distinct professional practice, first took shape in the United States. Although elements of persuasion and image management existed earlier in other societies, the U.S. formalized PR into

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Placing two versions of advertisements in same issue of newspaper

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The test that involves placing two versions of an advertisements in the same issue of newspaper is called:  (A) Split-run test (B) Gall-up-Robinson impact test (C) Daniel-starch test (D) Perlson-Influence test Correct Ans: (A) Explanation:The split-run test is a method advertisers use to evaluate the effectiveness of different versions of an advertisement. In this test,

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