IRS was first conducted in the year:
IRS was first conducted in the year: (A) 1995 (B) 1965 (C) 1985 (D) 1945 Correct Ans: (A) Explanation: The Indian Readership Survey (IRS) was first conducted in 1995. It is the largest continuous study in India that tracks newspaper and magazine readership, along with consumer behavior and media consumption trends. The Media Research Users […]
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