mass media theory

Matching Key Media Theorists with Their Core Concepts

Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper โ€“ reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) […]

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Who described media contents as cultural products?

Who described media contents as cultural products? (A) Marshal Mc Luhan (B) E.M. Rogers (C) Newcomb (D) Theodor Adorno Correct Ans: (D) Explanation:Theodor Adorno, a leading figure of the Frankfurt School, viewed media content as cultural products. Unlike artistic expressions, these products result from mass production. Therefore, Adorno argued that media had become tools for

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