Global Nature of Indian Advertising Industry

Leave a Comment / Advertising and Marketing Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): The advertising industry in India has of late acquired international character. Reason (R): The collaborative arrangements with big multinational advertising agencies have brought them a global competitive edge. Codes:  (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) […]

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