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gatekeepers

Mass communication gets filtered by

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders  Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance, […]

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The process of controlling the flow of information is: 

Leave a Comment / Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The process of controlling the flow of information is:  (A) Media event (B) Media strategy (C) Frequenting  (D) Gatekeeping Correct Ans: (D) Explanation: Gatekeeping is the process by which individuals or organizations control the flow of information. It involves decisions made at various levels of communication, often by media professionals, who decide which information is

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