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Fritz Heider

Matching Communication Theories with Their Theorists

Leave a Comment / Dec 2012 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow of Information (b) Congruity Theory 2. Charles Osgood (c) Elihu Katz 3. Diffusion of Innovation (d) Everett Rogers 4. Fritz Heider Codes: (a) (b) (c) (d) (A) 1 3 2 4 (B) 2 4 3 1 (C) […]

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Newcomb’s ABX model is an extension of: 

Leave a Comment / June 2007 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Newcomb’s ABX model is an extension of:  (A) cultivation theory (B) socialisation theory (C) balance theory (D) pleasure theory Correct Ans: (C) Explanation:Newcomb’s ABX model is an extension of balance theory, originally developed by Fritz Heider. Balance theory focuses on the relationships between three elements: the person (P), the other person (O), and the object

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