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Icons are very frequently used in television reports of

Leave a Comment / Film and visual communication, June 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Icons are very frequently used in television reports of (A) Crime (B) Fashion (C) Special events (D) Weather Correct Ans: (D) Explanation: Icons play a significant role in television weather reports. They simplify complex weather data, making it easier for viewers to understand forecasts quickly. Since weather conditions change frequently, visual symbols help convey information […]

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In a post-modern society, culture is

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

In a post-modern society, culture is (A) Regulated (B) Commodified (C) Traditional (D) Non-pluralistic Correct Ans: (B) Explanation: In a post-modern society, culture transforms into a commodity. It becomes something that can be bought, sold, and marketed. This process, known as commodification, turns cultural expressions into products for consumption. Media, advertising, and entertainment industries play

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Selling and purchasing goods besides advertising to create

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: (A) Brand names (B) Sale society (C) Consumer culture (D) Advertising environment Correct Ans: (C) Explanation: An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a

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Advertisements published by women’s magazines were __ women.

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

According to a survey, advertisements published by women’s magazines were _______ women. (A) Conferring status to (B) Commoditizing (C) Promoting employment of (D) Ethicising Correct Ans: (B) Explanation: A survey found that advertisements in women’s magazines often commoditize women. This means that these ads frequently portray women as objects of desire rather than individuals with

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Gender Bias in Journalism: Women and Soft News Coverage

Leave a Comment / Dec 2009 (II), Journalism, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Women in print media are largely confined to covering soft news.  Reason (R): Women journalists lack the networks, access to positions of authority, and family and social environment to succeed in mainstream journalism.  (A) Both (A) and (R) are true.  (B) Both (A) and (R) are true, but (R) is not the correct

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