Puffery normally contains a statement of (A) Facts (B) Opinion (C) Neutrality (D) Contrasts Correct Ans: (B) Explanation: Puffery in advertising refers to exaggerated claims that express opinions rather than facts. Since these statements do not require proof, they serve as a marketing technique to attract consumers. Advertisers use puffery to create excitement and persuade […]
Puffery normally contains a statement of Read More »
When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive
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Assertion (A): A journalist must always keep his eyes and ears open. Reason (R): Because without opening eyes and ears, he/she cannot see and hear. (A) (A) is incorrect but (R) is correct. (B) (A) is correct, (R) is also correct. (C) (A) is correct, but (R) is not the sufficient explanation. (D) Both (A)
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