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face validity

Understanding Types of Validity in Communication Research

Leave a Comment / Dec 2015 (III), Research Methodology, UGC-NET (Paper III) /

Match the following:   List I- (Types of validity) List II- (Characteristic) (a) Face validity (i) The measuring instrument is checked against some present criterion (b) Predictive validity (ii) Involves relating a measuring instrument to a theoretical framework (c) Concurrent validity (iii) A measuring instrument should measure what it should measure (d) Construct validity (iv) Checking […]

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Relation between measuring instrument and measurement results

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper II) /

If a relation exists between the measuring instrument and the measurement results, one can assume the existence of  (A) empirical validity  (B) content validity  (C) face validity  (D) sampling validity Correct Ans: (A) Explanation: Empirical validity refers to the relationship between a measuring instrument and the results it produces. When a clear connection exists, researchers

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