Understanding Ethnomethodology and Its Role in Media

Read the following passage and answer questions. The term โ€œethnomethodologyโ€ was thought up by a distinguished sociologist, Harold Garfinkel. In an article titled โ€œThe origins of the term โ€˜Ethnomethodologyโ€™, Garfinkel explains how he thought up the name:  โ€œEthnoโ€ seemed to refer, somehow or other, to the availability to a member of commonsense knowledge of his […]

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