Match the following: (List I- Concept/Model) (List II- Author/S) (a) Diffusion of innovation (i) Daniel Lerner (b) Change agent (ii) Robert McNamara (c) Modernising variables (iii) Ryan and Gross (d) Integrated rural development (iv) E.M. Rogers Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (i) (C) (i) (ii) (iii) […]
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Match the following: (List I- Experimenter) (List II- Country of research) (a) Frey (i) India (b) E.M. Rogers (ii) Kenya (c) J. Kronenburg (iii) Turkey (d) Paul Neurath (iv) Columbia Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (ii) (iii) (i) (C) (ii) (iii) (iv) (i) (D) (iii) (iv) (ii) (i)
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E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Developmental symbolism (B) Technocracy (C) cosmopoliteness (D) Social interactionism Correct Ans: (C) Explanation: E.M. Rogers introduced the concept of cosmopoliteness in his diffusion of innovation theory. He emphasized that individuals with a broad perspective and global outlook are more likely
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Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
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