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Presentation of a POP advertisement is known as 

Leave a Comment / Advertising and Marketing Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Presentation of a POP advertisement is known as  (A) layout  (B) dummy  (C) thumbnail  (D) display stand Correct Ans: (D) Explanation: The presentation of a Point of Purchase (POP) advertisement is referred to as a display stand. These stands serve as eye-catching promotional tools strategically placed in retail spaces to grab consumer attention. Marketers use […]

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Advertising aimed at consumer promotions where a specific offer:

Leave a Comment / Advertising and Marketing Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Advertising aimed at consumer promotions where a specific offer is made is known as:  (A) scheme advertising (B) promotional advertising (C) selective advertising (D) focus advertising Correct Ans: (D) Explanation: Focus advertising targets consumer promotions by presenting a specific offer or incentive aimed at attracting a targeted audience. Advertisers use this method to highlight limited-time

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