Diffusion of innovations

Matching Communication Theories with Contexts

Match List โ€“ I with List โ€“ II:                                 List โ€“ I (Theories) List โ€“ II (Context of Communication) (a) Mathematical theory of communication 1. Human communication (b) Game theory 2. Mass Communication (c) โ€˜Trans-perโ€™ model of communication 3. Interpersonal communication (d) โ€˜Diffusion of Innovations model 4. Development communication Codes: (a) (b) (c) (d) (A) 2 […]

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Understanding Key Thinkers in Media and Communication Studies

Match the List-I with the List-II List I List II (a) Jurgen Habermas 1. Positivism (b) Herburt Marcuse 2. Diffusion of innovations (c) Emile Durkheim 3. Public sphere (d) E.M. Roger 4. Frankfurt school Codes: (a) (b) (c) (d) (A) 4 3 1 2 (B) 3 2 4 1 (C) 3 4 2 1 (D)

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Which of the following is from the critical school of thought?

Which of the following is from the critical school of thought? (A) Diffusion of innovations  (B) Cultivation analysis  (C) Cultural imperialism  (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control

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