The positivist paradigm, adopted by researchers in Mass Comm,

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of (A) Descriptions (B) Fictional narratives (C) Aesthetics (D) Quantifications Correct Ans: (D) Explanation: The positivist paradigm in mass communication research emphasizes objectivity, empirical evidence, and structured analysis. Researchers following this approach liberally use quantifications, relying on numbers, statistics, and measurable data to […]

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