Find out the correct chronological sequence of the following advertising agencies: (A) O & M, B. B. D. O, Mudra, Lintas (B) Lintas, Mudra, O & M, B. B. D. O. (C) B. B. D. O, O & M, Lintas, Mudra (D) Mudra, B. B. D. O, Lintas, O & M Correct Ans: (A) Explanation: […]
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The theory of brand image was propounded by (A) Samuel Black (B) Philip Kotler (C) Don Milner (D) David Ogilvy Correct Ans: (D) Explanation: David Ogilvy, famously called the “Father of Advertising,” propounded the influential theory of brand image. This theory not only emphasized the importance of crafting a compelling brand identity but also underscored
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Match List-I (Person) with List-II (Field): List-I (Person) List II (Field) (a) Leonal Fielden (i) Radio (b) Noam Chomsky (ii) Advertising (c) David Ogilvy (iii) Public Relations (d) Ivy Lee (iv) Media Criticism Codes: (a) (b) (c) (d) (A) (ii) (iv) (i) (iii) (B) (iii) (i) (iv) (ii) (C) (iv) (iii) (ii) (i) (D) (i)
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