George Gerbner used a measuring procedure called: 

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George Gerbner used a measuring procedure called:  (A) Cultivation scale (B) Cultivation profile (C) Cultivation meter (D) Cultivation differential Correct Ans: (D) Explanation:George Gerbner developed a measuring procedure called the cultivation differential to study the effects of media, especially television, on audiences. The cultivation differential measures the difference in the perceptions of reality between heavy […]

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