Advertising that “ambushes” the viewer is called

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to surprise viewers in unexpected ways. This method breaks away from traditional formats like TV commercials or newspaper ads. Instead, it pops up in streets, public restrooms, elevators, or even coffee cups. Because of its surprise element, unconventional advertising grabs attention […]

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