Which of the following are fundamental to media planning? 

Leave a Comment / Advertising and Marketing Communication, Dec 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which of the following are fundamental to media planning?   i. Compliance ii. Reach   iii. Cost iv. Power   v. Frequency  (A) i, ii, and iv only  (B) ii, iii and iv only  (C) ii, iii and v only  (D) iii, iv and v only Correct Ans: (C) Explanation: Media planning is crucial for ensuring that advertisements […]

Which of the following are fundamental to media planning?  Read More »