The Gestalt theory in advertising signifies 

Leave a Comment / Advertising and Marketing Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The Gestalt theory in advertising signifies  (A) straight forwardness  (B) totality  (C) openness  (D) compactness Correct Ans: (B) Explanation: Gestalt theory in advertising highlights the importance of totality in visual and message design. Instead of focusing on individual elements, advertisers apply Gestalt principles to create cohesive and meaningful brand experiences. This theory suggests that viewers […]

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