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Theatre test is conducted to check the effects of a: 

Leave a Comment / Advertising and Marketing Communication, June 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Theatre test is conducted to check the effects of a:  (A) Campaign  (B) Service  (C) Advertisement  (D) PR Correct Ans: (C) Explanation: A theatre test evaluates the effectiveness of an advertisement. Researchers show advertisements to a live audience in a controlled environment, often resembling a theatre. They aim to measure how well the advertisement communicates […]

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The period when commercials are to be broadcast is identified as: 

Leave a Comment / Advertising and Marketing Communication, Dec 2007 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The period when commercials are to be broadcast is identified as:  (A) prime time (B) break time (C) time channel (D) time message Correct Ans: (B) Explanation: Break time refers to the specific period when commercials are scheduled to be broadcast. This time slot is crucial for advertisers as it affects the reach and effectiveness

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