Read the following passage and answer the questions Radio’s development over the years has been very much a function of its potential social usage as a medium. The arrival of phonograph, film and the ‘wireless’ all offered the reporter a tool for presentation that challenged existing communication of time and space, but this was not […]
The Rise of Radio: A Revolutionary Shift in Mass Communication Read More »
Broadcasting is a/an ________ activity. (A) Institutional (B) Non-political (C) Dependent (D) Individual Correct Ans: (A) Explanation: Broadcasting functions as an institutional activity because structured organizations control content production and distribution. Since television, radio, and digital platforms require systematic management, institutions play a key role in regulating, financing, and producing media content. Media institutions, such
Broadcasting is a/an ________ activity. Read More »
The first public television transmission system in the world was (A) VOA (B) NHK (C) BBC (D) Doordarshan Correct Ans: (C) Explanation: The British Broadcasting Corporation (BBC) introduced the world’s first public television transmission system. In 1936, the BBC Television Service began regular broadcasts, marking the birth of modern television. Since this innovation made visual
The first public television transmission system in the world was Read More »
The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to (A) Voice of America (B) BBC (C) Radio Ceylon (D) Radio Moscow Correct Ans: (C) Explanation: All India Radio (AIR) launched Vividh Bharati in 1957 to compete with Radio Ceylon, which had gained immense popularity in India. At that time, Indian
Commercial broadcasting wing of AIR, was started as a counter to Read More »
The structural potential for communications imperialism was pointed out by: (A) Cees J. Hamelink (B) Johan Galtung (C) Gunnar Myrdal (D) Armand Mattelart Correct Ans: (B) Explanation: Johan Galtung first pointed out the structural potential for communication imperialism. He argued that powerful nations control global media, influencing information flow and shaping cultural perceptions. His theory
Structural potential for communications imperialism was pointed out Read More »
The first television channel to adopt the all-news radio format is: (A) BBC (B) CNN (C) ABC (D) CBS Correct Ans: (A) Explanation: The BBC was the first television channel to adopt the all-news radio format. This pioneering step marked a significant moment in the history of broadcasting, as the BBC expanded its role in
The first television channel to adopt the all-news radio format is: Read More »
Match List – I with List – II List I (TV Channels) List II (Headquarters) (a) CNN (1) Hongkong (b) Al-Jazeera (2) London (c) STAR (3) Atlanta (d) BBC (4) Doha Codes: (a) (b) (c) (d) (A) (1) (2) (3) (4) (B) (4) (3) (2) (1) (C) (3) (4) (1) (2) (D) (3) (4) (2)
Match TV Channels with Their Headquarters Read More »
Global electronic media are collectively described as: (A) mediascape (B) media monopoly (C) media culture (D) media iceberg Correct Ans: (A) Explanation:Scholars describe global electronic media collectively as mediascape. Arjun Appadurai introduced this term in his framework for understanding global cultural flows. He used it to explain how electronic media shape perceptions and influence
Global electronic media are collectively described as: Read More »
