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audience understanding

Who developed the method of ‘Reading Ease Score’ as related to news agency copy?

Leave a Comment / Dec 2015 (III), Journalism, UGC-NET (Paper III) /

Who developed the method of ‘Reading Ease Score’ as related to news agency copy? (A) Robert Gunning (B) Charles Brown (C) C D Mac Dougall (D) Rudolf Flesch Correct Ans: (D) Explanation: Rudolf Flesch developed the Reading Ease Score, a groundbreaking method that changed how writers evaluate readability. He aimed to help journalists and news […]

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Relevance of Readability Tests in Indian Newspapers

Leave a Comment / Dec 2015 (II), MCQ (Question-Answer), Newspapers & Magazines, UGC-NET (Paper II) /

Assertion (A): The readability tests have no relevance as far as Indian newspapers are concerned.  Reason (R): In a multi – lingual context, such an effort is difficult (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true,

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Narrowing communication gap through redundancy is called: 

Leave a Comment / Development Communication, June 2015 (II), MCQ (Question-Answer), UGC-NET (Paper III) /

Narrowing communication gap between high and low segments of socio-economic status through redundancy in communication messages is called:  Correct Ans: (C) Explanation: The ceiling effect refers to a communication strategy that deliberately uses redundancy to make messages clearer and more accessible, especially for people from lower socio-economic backgrounds. Instead of assuming one message delivery will

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