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audience segmentation

The term ‘audiences’ recognizes ___ of media consumers.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct Ans: (B) Explanation:The term ‘audiences’ in media studies does not assume a single, uniform group. Instead, it recognizes the diversity or heterogeneity among media consumers. This concept became especially significant as scholars moved away […]

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What contributed for emergence of specialized media audience.

Leave a Comment / July 2016 (II), Mass Media, UGC-NET (Paper II) /

Factor of___________ has contributed for the emergence of a specialized media audience. (A) localisation (B) culture (C) personal mobility (D) work pressure Correct Ans: (C) Explanation:Personal mobility directly led to the emergence of specialized media audiences. When people became more mobile, their access to media shifted. They started using portable devices, such as smartphones and

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Admass in an ad campaign is for

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus

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