Another communication’ is

Leave a Comment / July 2016 (II), Theories and Models, UGC-NET (Paper II) /

Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional sender-centric model of communication. Instead of prioritizing the sender’s intent or the message itself, this model places the receiver at the center of the communication process. It emphasizes how audiences actively interpret, engage with, […]

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