Advertising Effectiveness and the Role of Pre-Testing
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot tests for advertisements are done in artificial surrounding, hence, the effectiveness cannot be determined. Correct Ans: (B) Explanation:Many brands invest heavily in advertising, expecting it to boost awareness, sales, and loyalty. Yet, not all campaigns deliver the […]
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