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advertising budget

After determining its advertising objectives, a company has to set

Leave a Comment / Advertising and Marketing Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

After determining its advertising objectives, a company has to set    for each product. (A) Advertising strategies (B) Advertising budget (C) Advertising format (D) Advertisement positioning Correct Ans: (B) Explanation: Once a company defines its advertising objectives, it must allocate an appropriate budget for each product. This step is crucial because it determines how much […]

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The percentage-of-sales’ approach to advertising budgets:

Leave a Comment / Advertising and Marketing Communication, June 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The percentage-of-sales’ approach to advertising budgets ties budgeting to:  (A) last year’s sales  (B) anticipated sales of the year  (C) next year’s forecast sales  (D) Competitors’ sales Correct Ans: (C) Explanation: The percentage-of-sales approach to setting advertising budgets ties budgeting to next year’s forecast sales. In this approach, businesses allocate a fixed percentage of their

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