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aberrant decoding

Different readings of audience derived from different sub-cultural 

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The different readings of the audience derived from different sub-cultural experiences are called:  Correct Ans: (C) Explanation: Aberrant decoding refers to a phenomenon in media and communication studies where audiences interpret a media message in a way that differs significantly from the intended meaning of the sender. This divergence typically results from varied sub-cultural, social, […]

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According to Umberto Eco, aberrant decoding takes place in a

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

According to Umberto Eco, aberrant decoding takes place in a (A) Tribal society (B) Farming society (C) Mass society (D) Convergent society Correct Ans: (C) Explanation: Aberrant decoding happens when people interpret a message differently from what the sender intended. Umberto Eco, a famous semiotician, explained that this phenomenon is more common in mass society

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