Q. Research used to determine the most effective way of structuring a message to achieve the desired results, known as? (June 2023 UGC NET)
1. Audience turnover
2. Added Recall
3. Copy testing
4. Agenda setting
Correct Ans: (2)
Explanation: Copy testing is the research method used to determine the most effective way of structuring a message (such as an advertisement or communication material) to achieve the desired results. It involves testing different versions or iterations of a message to assess their impact on the target audience in terms of comprehension, recall, persuasion, and other relevant factors. Copy testing helps advertisers, marketers, and communicators refine their messaging strategies and optimize the effectiveness of their communications by identifying the most compelling and resonant messages with the audience.
